Interned at Prada: Story of a Fashion Marketing Student from RCDC Sydney
Michelle Johnson's skills and talents landed her in an internship position with Prada Australia.
At Raffles, Fashion Marketing and Management students usually choose to work in PR or styling departments of fashion-related companies. These establishments can range anywhere from couture houses or famous departmental stores. Our Fashion Marketing and Management student, Michelle Johnson, landed herself an internship position at Prada.
“Through Raffles Program Director, Robert De Giovanni, I was able to secure industry work experience at Prada Australia in their PR & Advertising team which later developed into a coordinator role following my degree completion.” Michelle wrote in a testimonial.
Students can gain commercial experience at Raffles
Every bachelor degree student at Raffles is required to undergo an internship. It is considered a graded module that is necessary for program completion. Students who wish to free up more time for their final year may choose to take their internships during their advanced diploma year.
No one can really predict with accuracy the kind of experiences you can get from an internship. Possibilities and probabilities are endless. Unless of course, you have field contacts who can give you insider stories. Because of this uncertainty, some students look forward to it while some dread it.
The good news is: consistent good performance in school will reward you at this point. Being an expert in your field of studies can make you a valuable resource at your internship company.
In Michelle’s testimonial, she wrote: “Raffles provided me the option to study Fashion Marketing in an open learning environment. The course was designed to broaden ideas about the industry and also give an opportunity to relay what was learnt on a practical level. One of the significant advantages of the course was being taught by industry professionals who gave invaluable insight into the fashion world and business environment.”
Preparing for an internship
Ultimately, everyone goes for an interview at a company alone. The good ones will be awarded with a position – Simple as that.
Internships are not open exclusively for college students, so competition for placements can be a challenge. The best way to stay ahead of competition is to have as much exposure to your field of study. For a fashion marketer, skills in trend-spotting, fashion styling, and a sharp business sense will take you far.
Enrolling into a fashion marketing course is an ideal way to qualify you for the job. And build your portfolio too. A good fashion school will be able to provide professional guidance for your skill development. Not to mention, school is a great place to make new friends and learn from mistakes. Failure on the job can be costly.
Fashion marketing students at Raffles, including our college in Sydney, learn about the industry though a balance of theory and practical classes. To make classes interesting, students are taken on course-related field trips to places like fashion shows, exhibitions, or boutiques. This ensures maximum immersion and exposure for students to develop realistic ideals on what fashion marketing professionals should be like.
For Michelle, the Fashion Marketing and Management course at Raffles helped her to achieve direction in her career, “The highlight of the course was interacting with various design students and going on a variety of excursions that defined my career direction and laid the groundwork to achieving success in the industry.”
After Graduation
With her knowledge and experience in the fashion industry, Michelle plans to tap into the luxury fashion market, “This year, I am in the process of launching a premiere online fashion boutique in New Zealand stocking luxury Australian and International labels – something I never thought possible without the support and knowledge learned at Raffles and the industry contacts passed on by Robert.”
Look out for her works at Mishka Boutique!
Want to find out more about studying Fashion Marketing at Raffles College of Design and Commerce, Sydney?
Send us an enquiry! Everyone’s case is unique and we want to give the best advice that works for you. To ensure quality education every semester, there are limited seats in Raffles. And they are filling up fast! Need more information? Fill up an enquiry form and an experienced Education Consultant will provide you with a free consultation.