Study Fashion Communication & Journalism @ Raffles

Introduction

If you like breathing in fashion from glossy magazines, update your blog with regular makeover advice, and want to be the next Anna Wintour (editor-in-chief of American Vogue), then a Degree in Fashion Communication & Journalism is the perfect way to further your education.

Our Fashion Communication and Journalism program focuses on an in-depth understanding of promotional activities, corporate journalism and publications, events planning, international public relations, communication plans and fashion photography.

Communications is used in fashion to spread the latest news and trends. Famous haute couturiers and designers use communications when they update their websites or magazine editors on their latest collections. Stylists and fashion writers normally work together to publish monthly or weekly magazines which will be read by thousands of fashionistas in the country. The world’s top fashion houses usually employ public relations or marketing communications personnel to spread press releases to the relevant media for coverage.

People working in fashion communications play a crucial role in the glamorous scenes, from private launches to large-scale fashion shows. As a communications person, you will either be involved in running the event by liaising with people like contractors, models and media; or you can be the media responsible for reporting and making sure the event gets the coverage it deserves. Fashion is a fast-moving industry – what’s in style today will not usually stay for long. Whether you are working with the fashion houses or the media, you will need to have a high stamina for a lot of socializing, a flair for writing and high fluency in at least one language.

If working in fashion is your ultimate ambition, a Degree in fashion communication will help you get there.

Master’s degree specializing in Fashion Communication & Journalism

Marketing

Core Modules

• Marketing Major
• Global Strategic Management
• Managing Resources for Competitive Advantage
• Leadership and Corporate Governance
• Entrepreneurship and Innovation
• Research Methods
• Advanced Project

Choose two subjects as electives

• Strategic Marketing
• Marketing Plans and Strategy
• Strategic Brand Management

Management

Core Modules

• Management Major
• Global Strategic Management
• Managing Resources for Competitive Advantage
• Leadership and Corporate Governance
• Entrepreneurship and Innovation
• Research Methods
• Advanced Project

Choose two subjects as electives

• Operations Management
• Technology Management
• Professional Leadership in Design

Design Management

Core Modules

• Global Strategic Management
• Managing Resources for Competitive Advantage
• Leadership and Corporate Governance
• Entrepreneurship and Innovation
• Research Methods
• Advanced Project
• Sociology of Design
• Design Management
• Psychology of Design
• Professional Leadership in Design

Learning in an environment away from home will develop your independence and resourcefulness. At Raffles, not only will you receive an internationally recognised degree by the end of your course, you will also experience cultural exchange. Lecturers with international industry experience will teach you about the world of fashion communication through a mix of theory and practical-based modules.

The world of fashion, like any other industry in the creative scene, looks out for potential candidates with outstanding portfolios or certification. Good portfolios will land you jobs while relevant degrees allow you to command a higher salary. A good school will help you develop your portfolio while you pursue your degree.

If you took most of your assignments seriously and completed them to the best of your ability, you should have a substantial portfolio by the time you graduate. With a degree, a decent portfolio and experience from an industrial internship, half the battle is won when you’re interviewing for the job of your dreams.