Marketing

Course Overview

Marketing is about understanding your target market well enough to draft an ideal marketing mix and execute effective and high-impact marketing campaigns. To become a professional marketing specialist, you will need to be familiarised with fundamental and trending business topics - and also be skilled at delivering formal presentations. Marketing courses at Raffles will prepare you to do just that and more.

The Marketing advanced diploma programme will lead you through an introduction to marketing and business theories and skills. International business environments are highly competitive. So, many students enrol into Marketing bachelor's degree and Marketing master's degree programmes. Marketing bachelor's degree students delve into deeper marketing topics and have more time to perfect their presentation techniques in school and internships. During the Marketing master's degree programme, you will undertake a research topic of your choice discussed and approved by our professional lecturers.

Why Study Marketing @Raffles

Increase Your Employability

Increase Your Employability

Classes based on real-life business and marketing assignments will help you develop habits to produce quality work with high accuracy even under tough deadlines.
veteran lecturers

International Veteran Lecturers

With years of industry experience, our lecturers will impart valuable skills relevant to the business industry. They will also provide insights and networking opportunities.
Fast-track Intensive Curriculum

Fast-track Intensive Curriculum

Advanced diplomas in two years. Intensive one-year programmes are available for both bachelor’s degrees and master’s degree courses.
 

Master of Commerce

Certification Postgraduate Degree
Duration 1 to 1.5 years
Awarded by Raffles College Pte Ltd, Sydney
(trading as Raffles College of Design and Commerce)
Intake January, July (Singapore)
February, July (Sydney)
Available in Australia, Sydney (Raffles College of Design and Commerce)
  Singapore (Raffles School of Business)
Entry Requirement

Bachelor of Commerce

Certification Undergraduate Degree
Duration 2 + 1 years
Awarded by Raffles College Pte Ltd, Sydney
(trading as Raffles College of Design and Commerce)
Intake January, April, July, October
February, April, July & October (Sydney)
Available in Australia, Sydney (Raffles College of Design and Commerce)
Hong Kong (Raffles School of Continuing Education)
Mongolia, Ulaanbaatar (Raffles International Institute)
  Singapore (Raffles School of Business)
Entry Requirement
 

Areas of Study

  • Principles of Economics
  • Principles of Accounting
  • Business Communication Skills
  • Principles of Marketing
  • Management Theory & Application
  • Management & Organisational Behaviour
  • Business Statistics
  • Business Information Systems
  • Human Resource Management
  • Accounting & Finance for Decision Making
  • Customer Relationship Management
  • Corporate Communication
  • Strategic Management
  • Operations & Quality Management
  • International Business
  • Why Corporate Social Responsibility Matters
  • Knowledge Management for Today’s Competitive Company
  • Principles of Banking & Finance
  • Corporate Identity & Brand Management
  • Marketing Management
  • E-Marketing
  • International Marketing
  • Business Law
  • Cross Cultural Communication for Effective Leadership & Management
  • Market Research Techniques/Applied Research Methods
  • Formulating Marketing Plans
  • Perspectives on International Trade & Finance
  • Success Strategies for International Marketing
  • Services Marketing
  • Project Management
  • Internship*
  • * Students who have completed an internship relevant to Management at the advanced diploma level may be exempted from this internship.

Career Opportunities

  • Project Manager
  • Retail Store Manager
  • Business Manager
  • Sales Manager
  • Human Resource Administrator
  • Hospitality Manager
  • Analyst
  • Regional Operations Manager
  • Production Manager

You may be Interested in

Find Us on Facebook