Study Marketing @ Raffles

Introduction

If it is in your nature to meet and talk to people and make new friends easily; have sure-fire backup options for every plan you make; and you want a job that allows you to strategize for businesses; choosing to pursue a Degree in Marketing will develop your talents and equip you with skills and knowledge that will prepare you for one of the world’s most versatile professions.

Marketing is all about creating the right business strategies by analyzing internal and external factors and using the data to increase sales. Every business, regardless of expertise requires strong marketing tactics to succeed and grow in a competitive environment. With this demand in place, you will not have much difficulty finding a job after you obtain the right qualifications. Skilled marketers who can bring in businesses to the company are highly sought after.

Various companies hire marketers to work in-house to develop branding and promotions. Marketing related job functions can include planning for extravagant events to discount sales that entice customers to buy products or have a good impression towards your brand. Different marketing departments that you can choose to branch into are: Public Relations, Market Research, Communications, Promotions, Direct Marketing or Advertising. Regardless of your area of specialty, being fast and efficient under high pressure and tight deadlines determines your standards as an effective marketer.

So if you want to develop your industrial knowledge and management skills, furthering your studies with a Degree in Marketing will prepare you for your future career.

Master’s degree specializing in Marketing

• Marketing Major
• Global Strategic Management
• Managing Resources for Competitive Advantage
• Leadership and Corporate Governance
• Entrepreneurship and Innovation
• Research Methods
• Advanced Project

• Strategic Marketing
• Marketing Plans and Strategy
• Strategic Brand Management

If it is your career plan to be a travelling executive, studying overseas in an international school will look good on your résumé. At Raffles, you will have the opportunity to learn from internationally qualified lecturers and mingle with peers from around the world. This will show your future employer that you are independent enough to fend for yourself overseas and have the social skills necessary to be trusted with assignments that require overseas travel.

Going back to school to pick up marketing skills is the best available choice. Not only do you get a degree to qualify you for entry-level management positions, you get the luxury of learning from professional industry practitioners instead of learning the ropes on your own should you choose to join the industry straight away. Being in school also gives you room to make mistakes and learn from them without the consequences of making costly errors on the job.

With a relevant degree from a top school and internationally recognized school and industrial experience gained from an industry-related internship, you will stand out from the crowd as a competent job candidate. By graduation, you will be ready to join the industry as a professional in an entry-level marketing position.