Fashion Marketing and Management

Course Overview

Fashion Marketing courses at Raffles prepares you for careers in Public Relations, events management, fashion buying, and even setting up your own fashion business. The Fashion Marketing advanced diploma will familiarise you with both the fundamental and important industry practices you need to know about fashion marketing. College activities often extend beyond the classrooms to include field-trips to fashion-related events like exhibitions. You will also get the opportunity to work with talented classmates to organise a public fashion show.

If you enrol in the Fashion Marketing bachelor degree course, you can choose to undergo your internship at the advanced diploma stage. Upon graduation with your bachelor's degree, you will be prepared to take on executive or managerial positions in the fashion industry. Raffles' Fashion Marketing bachelor's degree is well-recognised globally, so you can pursue your Fashion Marketing master's degree at other Fashion Marketing schools.

study fashion marketing and management at raffles

Why Study Fashion Marketing and Management @Raffles

Increase Your Employability

Increase Your Employability

Classes based on real-life fashion marketing and business assignments will help you develop habits to produce quality work with high accuracy even under tough deadlines.
veteran lecturers

International Veteran Lecturers

With years of industry experience, our lecturers will impart valuable skills relevant to the business industry. They will also provide insights and networking opportunities.
Exclusive Learning Experience

Exclusive Learning Experience

With small class sizes in our Fashion Marketing and Management courses, lecturers can give you personalised, detailed and constructive advice.
 

Bachelor of Design

Certification Undergraduate Degree
Duration 2 + 1 years
Awarded by Raffles College Pte Ltd, Sydney
(trading as Raffles College of Design and Commerce)
Intake January, April, July & October
Intake February, April, July & October (Sydney)
Available in Australia, Sydney (Raffles College of Design and Commerce)
Hong Kong (Raffles School of Continuing Education)
India, Bangalore (Raffles Millennium International)
India, New Delhi (Raffles Millennium International)
Malaysia, Kuala Lumpur (Raffles College of Higher Education)
Singapore (Raffles Merchandising Institute)
Entry Requirement
 

Areas of Study

  • Fashion Marketing & Merchandising
  • Colour Theory for Fashion
  • History of Costume
  • Contemporary Fashion, Styles & Trends
  • Garment & Composition
  • Textiles
  • Digital Photography
  • Fashion Advertising
  • Market Research Techniques
  • Product Development
  • Market & Design on the Web
  • Fashion & the Consumer
  • Visual Merchandising
  • Buying Principles
  • Principle of Economics
  • Academic Research & Communication Skills
  • Fashion Coordination & Promotion
  • Principles of Accounting
  • Human Resource Management
  • Strategic Marketing
  • E-Fashion
  • Social Psychology for Fashion
  • Brand Management
  • Internship*
  • *Students who have completed an internship relevant to Fashion Marketing and Management at the advanced diploma level may be exempted from this internship.

Career Opportunities

  • Costume Coordinator
  • Fashion Editor
  • Market Researcher
  • Brand Manager
  • Merchandiser
  • Visual Merchandiser
  • Fashion Stylist
  • Image Consultant/Coordinator
  • Public Relations Officer
  • Fashion Buyer
  • Events Manager

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