News Archive 2009

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CLEO-Triumph International Award Finals 2009
Updated on 11 December, 2009.

Ada Yeong, the winner of Triumph International Award 2009 Singapore, with her winning ‘Marchesa Luisa Casati’ talks about her experience in the finals in Milan.

 
   
 

After the competition, Ada shared with us her experience at this international competition and being in Milan, one of the fashion capitals.


 
 

“It takes a lot of pride and confidence to be able to represent Singapore on an international level. I have never thought I would have an opportunity to be part of the Milan runway, bearing a footprint at the end of my education. Being able to be identified with one of my last masterpieces from school, I hope that I have done myself, family and especially my most respected Professor Spinelli proud. Although I may not have won the finals, on retrospect, I come to realize how important the learning routes were to lead me to the end. It was not the end that counts, but the start that makes me believe even stronger in my creations. And I am grateful for all the encouragement that lecturers and friends have given to me. That is the energy that keeps me moving on.”

 
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Chasing The Designer Dream
Updated on 9 December, 2009.

Chia Wei Choong,25, is a student
at Raffles Design Institute
& owner of the Antebellum label.

Aspiring designer Chia Wei Choong talks about the realities of a career in the competitive high fashion scene. The process of starting out from scratch and working your way to establishing your clothing line is not a fairytale story. In the fashion industry, there’s no fairy god mother to grant you overnight success.


Those in the industry will know that landing a coveted fashion internship position can often be as competitive as getting your first job, but fashion internships are indeed an invaluable resource for any fashion student. I was lucky enough to be chosen as the winner of the Singapore Young Designer Content and Asian Young Designer Contest in 2007.

 
 

The awards jumpstarted my career as I subsequently won a once-in-a-lifetime internship opportunities with fashion gurus Alexander McQueen in London and Vivience Tam in New York as well as scholarship to pursue my fashion degree at Raffles Design Institute.

The internships offered a glimpse of the real world and also serves as a wake up call about the stresses and challenges of this career path.

Schools are a good source to look for internship opportunities. For example, each year, the Raffles Design Institute awards a six month internship, to one student from its graduating cohort to work under local designer Desmond Yang, owner of Abyzz.

Nonetheless, I also have a friend who landed an internship at renowned Belgian fashion designer Raf Simons without any connections. She managed to snag it by sheer determination and by following up with the company repeatedly. This is the kind of persistence aspiring designers need to have.

The fashion industry is colourful, crowded and competitive. The best way to make it big is to get noticed. Hard work is important too, considering the sheer number of young budding designers out there. It’s also a tedious process as there are many stages, from sketching to designer to fabric selection and fittings, before your final design and product is presented to the customer or client. It’s a real test of persistence and determination. You need to believe in yourself and, most importantly , in your designs. Having your own point of view and confidence definitely helps.

From my label, antebellum, I design classic men’s wear with a twist, playing with proportions and details. The look is slightly out of the ordinary and bold, but I think this is part and parcel of what it takes to become a designer who stands out. It’s about daring to be different and to being great ideas into reality.

Most people have the impression that the fashion industry is full of glamour and fun but the image is not entirely indicative of the real business of fashion. Of course, it’s a rewarding and desirable field. However, the truth is, with the good comes the bad and the hard work as well.You have to be prepared to devote much of your time to your career because a good designer should be fully involved from the beginning to the end.

As a designer of my own label, I adopt a hands on approach, from reaching on trends to reviewing customer’s feedback. You will also have to bear in the mind that you will be investing a fair bit of money before seeing any returns, so it has to be something you really love to sustain your drive.

If you have the skills, a great eye, some luck and a big ego, the designer dream is definitely worth the chase.

 

 




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